Brands and vendors

I know what you want. You want to sell more stuff. It used to be so much less complicated – get the retailer listing, chuck a few quid at promotional activity and send the buyer a Christmas hamper. But now, do you sell through retail, direct to consumer, via a marketplace? How do you decide what makes the best commercial sense for you?

For tech vendors, your struggle is equally real. Retailers are overwhelmed with vendors trying to show them their solutions and yes, they’ve probably seen it before. I operate on the ‘so what?’ principle. Cool tech isn’t enough and even the big guys can get it wrong. However, used well, tech can be a terrific asset to a retailer and I’ve seen enough pitches to know what the retailers want to hear.

I’ve helped product and tech companies sell more stuff, ultimately to retailers or to the consumer. I can help define your bigger picture and support the implementation piece. Getting into retail is hard. Attracting consumers to your website and encouraging them to buy is also a skill. I’ve been there and I’ve seen what works. I don’t do fluff or waffle, but I keep things simple, actionable and I’ll aim to give you the best punt to sell more stuff in a really noisy market.